Pretty? Or Practical? How should your Instagram feed look?

As we scroll through Facebook we're bombarded with these perfect looking Instagram feeds, filled with professional photography, intertwined text and images and so many Instagram presets you might think you're on Pinterest. So as a small business owner, the temptation to 'follow suit' can very quickly get the better of us. If our feed doesnt look perfect then what's the point? Can we even compete? Here's my opinion on pretty VS practical...

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